LV= employs 6,000 people and serves over 5.5 million customers with a range of financial products. We are the UK’s largest friendly society and a leading financial mutual.

When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means.

Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products.

Our goal of growing member value is underpinned by our vision: to be Britain’s best loved insurer. We believe that developing products of benefit for our customers and offering a high quality of service will translate into enhanced profitability for our members.

We approach business in a way that combines the trusted behaviours of a mutual with the competitiveness you would expect from a successful plc. Our employees are core to our business and we have created a positive, motivated workforce to ensure they offer the best possible service to our members and customers. We call this being ‘sharp with a heart’.