At NFU Mutual, we do things differently. We take the time to understand the needs of our customers, offering personal face-to-face service through more than 300 local branches. And, because we’re a mutual, the people that matter to us most are our customers. When we started in 1910, our aim was to encourage farmers around Stratford-upon-Avon into the newly established farming union through cost price insurance. Before long, the business expanded beyond it's Midlands home, establishing branches across the United Kingdom. As farming diversified, so did we. Growing beyond agricultural insurance we used our life assurance, investments and pensions expertise to provide individuals and businesses with our renowned customer service. Today, our people continue to build relationships with their local communities, taking the time to understand their individual needs so that we can offer the insurance cover appropriate to them.